Recently I’ve spent a lot of time analysing the benefits and mechanics of Facebook Ads, and I’m impressed...
What a neat little game to play. You plug in a few quarters a day and you watch the numbers explode (after all, if you’re not launching a product, or executing a major campaign, you really don’t need that much money to play this game).
You see, I’ve noticed that there are many different types of Facebook Ad users, and most of them don’t count. The ‘get rich by advertising things on your many blogs’ people may be experts at generating many pennies per hour, but all they’re not really selling anything themselves, they’re just making money off the ads on their blogs, websites, etc… So they don’t count, what they do is not really marketing, it’s more like swindling, or playing the system. (Exception made for those excellent bloggers who actually contribute to their industry by providing fantastic content!)
I’ve been exploring the B2B aspects of Facebook Ads and couldn’t be more pleased with my findings. For about 3$ a day, a business can reach more targeted clients, get more exposure than through any other medium. It’s a great thing to have running in the background as it constantly works for you, day and night, worldwide if you so desire.
There are basically 3 things to watch out for:
1: The Facebook Ad Itself
It’s a little thing, inconspicuous, simply hanging out on the right side of Facebook pages, travelling the world, waiting to be clicked. You have four things to figure out. Destination URL, title, picture, body.Destination URL: Where people will end up if they click on the ad.Title: You have 25 characters to write a catchy title.Image: Optimal at 110x80px, use a png-24 format for best results, but any format will do.Body: You have 135 characters to write your message.
2: Targeting your Facebook Ad
Nothing could be more simple. You can literally target Canadian CEO’s between the age of 45-55, on their birthday, between 8PM and 9PM, who work in the cosmetics industry, who like Buffy the Vampire Slayer, puppies, and cheese. I mean, there are no limits to how ‘tight’ you can get. If you want to target only the management of specific businesses in your area, no problem! I mean, it’s an incredibly powerful tool, as long as you don’t flail about randomly…
3: Optimising your Facebook Ad bidding
You have 2 choices, to pay for each click (CPC – Cost per click), or to pay for each 1000 displayed ads (CPM). Hmm… I’m using too many marketing terms again. Let me rephrase: It all depends on what you want to accomplish. If you want to spread the word, there’s a way of doing that, if you want to get people to come to your website or to a specific page on your website (or any other website), there’s a way to accomplish that as well.
Facebook will suggest a minimum bid for you (either per click, or per 1000 impressions of your ad/message), but let’s be honest, when you’re shopping for a car, what the dealer suggests and what you’re willing to pay are two different matters. Same with Facebook Ads, a little digital haggling is involved.
In this example Facebook is suggesting $0.75 to $1.12 USD… Notice that I have mine set at approx 25% of that. I’m paying 20 cents and it’s working just fine for my needs. If I were to bid $1.12 USD, I’m sure I’d be able to blast my message across my targeted profiles like crazy, but then again, that doesn't fit into my personal strategy, so slow and steady for me, but for others, fast and furious would work better, it all depends on what your goals are.
Here are some real world results that still make me giggle with unbridled glee.
In 3.5 days, for today is still not over, I’ve managed to display my ad 52,393 times for 10.57$!
Where else can you get that kind of exposure? Plus, and a big plus it is, it was shown only to a very specific micro-segment of the population, the absolutely perfect segment of the population for my product, and without Facebook, there would be no way to reach such a remote and specific profile of people.
You might also notice that the average cost per click varies per day.
On the first day, I started at 27cents and made my way down until I found the sweet spot between budget, timing, and efficiency. On the second day, thanks to a little fiddling, I managed to increase clicks and impressions while lowering my cost per click.
On the third day it was even better, think about the math. 12,185 impressions and 9 clicks for 1.38$... As a projection, double the dollar figure (2.72$) and we’re still below the previous day’s cost, and if we would double the results as well, we’d end up with 24,370 impressions and 18 clicks!
So, for B2B marketing, I give Facebook Ads two thumbs up and a Like!
Really, if you have a business, especially a B2B business, this is something you should not ignore or pass up. Think about it… A full page ad in a magazine is, what, 4-5-6 thousand dollars (plus the cost of designing the ad)? And you reach… say… 25 thousand people? I’ve doubled that for 10$.
As part of a complete and integrated marketing strategy, Facebook Ads are a game changer in the B2B industry.
Related articles you might enjoy:
Why teens are leaving Facebook in Droves
Deficient Marketing in SMBs
To what extent should a Marketing Specialist be involved with their clients?
Market Research in the product launch process
Strategic B2B Marketing: Two Classic Paradigms
Social Media in B2B Marketing
The 17 Laws of Sustainability
In marketing we often speak of sustainable this and sustainable that... In fact, in almost every field these days, the word sustainable pops up regularly... I found myself pondering sustainability when I fell on a brilliant article about the subject.
This proves yet again Exo's point that Green Marketing, or Sustainable Marketing, is much more complicated than simply saying that you're green (like the Montreal Transit System does, for example) and printing on both sides of a leaf of printer paper. Green Marketing is an involved process that forces a business to rethink every action undertaken...
The laws of sustainability as worked out by Al Bartlett, Professor Emeritus, for an article that was published in 1994...
First law:
Population growth and/or growth in the rates of consumption of resources cannot be sustained.
Second law:
The larger the population of a society, and / or the larger its rates of consumption of resources, the more difficult it will be to transform the society to the condition of sustainability.
Third law:
The response time of populations to changes in the total fertility rate is the length of time people live, or approximately fifty to seventy years. (The consequence of this is called "population momentum.")
Fourth law:
The size of a population that can be sustained (the carrying capacity) and the average standard of living of the population are inversely related to one another.
Fifth law:
Sustainability requires that the size of the population be less than or equal to the carrying capacity of the ecosystem for the desired standard of living.
Sixth law:
The benefits of population growth and growth in the rates of consumption of resources accrue to a few individuals; the costs of population growth and growth in the rates of consumption of resources are borne by all of society.
Seventh law:
Growth in the rate of consumption of a non-renewable resource such as a fossil fuel, causes a dramatic decrease in the life-expectancy of the resource.
Eighth law:
The time of expiration of non-renewable resources can be postponed, possibly for a very long time, by
- technological improvements in the efficiency with which the resources are recovered and used,
- using the resources in accord with a program of "sustained availability"
- recycling
- the use of substitute resources.
Ninth law:
When large efforts are made to improve the efficiently with which resources are used, the resulting savings are easily and completely wiped out by the added resource needs that arise as a consequence of modest increases in population.
Tenth law:
The benefits of large efforts to preserve the environment are easily canceled by the added demands on the environment that result from small increases in human population.
Eleventh law:
When rates of pollution exceed the natural cleansing capacity of the ecosystems, it is easier to pollute than it is to clean up the environment.
Twelfth law: (Eric Sevareid's law)
"The chief cause of problems is solutions."
Thirteenth law:
Humans will always be dependent on agriculture.
- Supermarkets alone are not sufficient.
- The central task in sustainable agriculture is to preserve agricultural land.
Fourteenth law:
If, for whatever reason, humans fail to stop population growth, and growth in the rates of consumption, nature will stop these growths.
Fifteenth law:
Starving people do not care about sustainability. if sustainability is to be achieved, the necessary leadership and resources must be supplied by people who are not starving.
Sixteenth law:
The addition of the word "sustainable" to our vocabulary, to our reports, programs, papers, and to the names of our academic institutes and research programs, is not sufficient to ensure that our society becomes sustainable.
Seventeenth law:
Extinction is forever!
About Professor Bartlet:
Professor Emeritus Al Bartlett (Colorado University at Boulder) received a BA degree from Colgate University and MA and PhD degrees in Nuclear Physics from Harvard University in 1948 and 1951, respectively. He has been a faculty member at the University of Colorado since 1950. He was President of the American Association of Physics Teachers in 1978. In 1981 he received the Association's Robert A. Millikan Award for his outstanding scholarly contributions to physics education.
Related articles you might enjoy:
Facebook Ads for B2B Marketing?
Deficient Marketing in SMBs
To what extent should a Marketing Specialist be involved with their clients?
Market Research in the product launch process
Strategic B2B Marketing: Two Classic Paradigms
Social Media in B2B Marketing
Survey Says...
I was reading an article about Deloitte’s fourth annual Ethics & Workplace Survey. Big surprise, half the people everywhere (US) are looking to find a new job when the US economy recovers a little… Which is fine, no biggie for me…
However, what does make me worry is what Sharron Allen, chairman of the board for Deloitte LLP said as a comment…
“With lack of trust and transparency factoring into the employment decision of roughly half of the respondents who plan to job hunt in the coming months, business leaders must be mindful of the importance of both on talent management and retention strategies, as well as the bottom-line impact. By focusing on these two areas, executives may be able to reduce attrition. It could also allow them to mitigate the expenses associated with the hiring and on-boarding process and ensure that tacit knowledge remains within their organizations. Establishing and reinforcing a values-based culture can ultimately help to cultivate employee trust.”
Er… These ‘executives’… Shouldn’t they know all this already? Is it just me or is what Sharron Allen just said a really obvious no-brainer?
That’s what worries me. That these execs have to be told that transparency and trust is important in order to manage and retain talent… To me, the fact they don’t know this already, that they don’t ascribe to these basic principles, is much more worrisome than all the migration stats Deloitte uncovered...
Listen execs, this is basic HR stuff… A happy employee is a productive and loyal employee… Perhaps I can put this in simpler terms for those Machiavellian execs that still don’t understand this esoteric concept:
Remember that in the grand scheme of things you need your talent more than your talent needs you.
So be nice to your talent and they will stay, nay, more and more talent will flock to your doors because they heard how nice you are to your employees and talent really appreciates that.
However, if you execs are not nice, only the desperate, the second rate talent will work for you… Why? Because the first rate talent is working for first rate execs.
To add the last nail to the coffin: even the second rate talent you hire will leave you eventually because they also want to work for nice people, and you’ll have to hire third rate talent, then fourth, then you’ll wonder ‘What happened to my business? We used to be so good.’
Comments? Opinions? Rants? Go for it.
About me
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Après 10 années de pratique dans la consultation marketing B2B, je fais le constat d’une situation préoccupante dans les PME B2B. Mon billet d’aujourd’hui présente les grandes lignes de cette problématique et propose une solution en conclusion.
Plusieurs PME B2B n’ont pas de département marketing, c’est-à-dire une équipe dédiée à la fonction marketing de l’entreprise. Certes, des employés sont habituellement affectées au marketing mais des tâches connexes leur sont attribuées, souvent des tâches de vente, de service à la clientèle ou des tâches de communication/rédaction. C’est une réalité.
Est-ce normal ou inquiétant ?
Les PME dépensent des sommes importantes dans diverses activités marketing mais leur ratio dépenses marketing / chiffre d’affaires demeure bien en deçà des ratios observés dans les entreprises performantes. C’est une autre réalité.
Que doit-on déduire de ces 2 réalités ? Ces PME pratiquent un marketing « modéré ».
Les histoires à succès en marketing ne sont pas rares. Vous serez d’accord avec moi que le succès en affaires ne peut se concrétiser par des efforts modérés. Alors pourquoi tant de PME prônent la modération pour ce qui est de leur marketing ?
À maintes reprises, des dirigeants m’ont confié que cette modération découle de leur incapacité à mesurer avec précision les résultats des efforts marketing, ce qui engendre le doute à l’égard de la performance du marketing.
Dans le doute, les dirigeants préfèrent s’abstenir de pratiquer un marketing actif et soutenu dans le temps. Les plus optimistes misent sur l’apprentissage par la pratique pour améliorer leur rendement marketing. Les plus incrédules le font par défaut sans espérer de rendement, pour accoter les efforts marketing de leurs concurrents ou simplement pour soigner leur image.
Le marketing a beaucoup évolué dans la dernière décennie, et il est devenu très performant lorsqu’il est bien fait. Cela dit, le marketing « moderne » implique la maîtrise de plusieurs disciplines qu’un employé affecté au marketing ne peut maîtriser. C’est trop complexe et ça évolue trop rapidement.
Pour ces raisons, la modération s’avère donc être un mauvais calcul si on raisonne comme un investisseur. Le marketing modéré ne peut générer de rendement satisfaisant pour l’entreprise.
Or, ce qui est encore plus inquiétant pour la compétitivité et la santé économique des PME B2B, c’est que l’argent marketing dépensé avec modération est souvent mal dépensé ou carrément gaspillé.
Du gaspillage ? Non, vraiment ? En tant que consultant, j’ai été témoin de pratiques qui minent le rendement du marketing et grugent progressivement les profits de l’entreprise.
Voici 3 exemples classiques d’argent marketing mal dépensé :
- On focalise trop sur les activités de mise en marché au détriment de l’analyse et de la planification stratégique marketing. On préfère naviguer à vue dans un océan turbulent sans faire appel à des outils et méthodes performants qui permettent d’identifier les opportunités les plus intéressantes.
- Le marketing orienté vers l’action c’est bien. L’action sans vision c’est mal.
- Des PME dépensent jusqu’à 2 à 3 fois plus d’argent dans la conception d’outils de présentation (brochures, catalogues, site web vitrine, vidéos) qu’elles en dépensent dans des activités de mise en marché. Un outil de présentation est un support à l’action de vente. Il ne remplace pas l’action et surtout, il ne multiplie pas l’action.
- À trop investir sur notre apparence, on oublie l’essentiel : Vendre.
- Des activités de mise en marché non intégrées à l’effort de vente demeurent des actions isolées, ne générant que très peu d’impact (lancer un caillou dans l’océan). Il arrive parfois que des actions isolées provoquent un intérêt soudain envers vos produits … mais en l’absence d’intégration avec l’effort de vente, les prospects générés sont souvent négligés, voir même ignorés.
- Il y a pire que de passer inaperçu : Être étiqueté comme un indépendant non intéressé à acquérir de nouveaux clients.
Investissement insuffisant pour générer un rendement satisfaisant
Mauvaise utilisation de l’argent investit qui mine le rendement
Devant un tel constat, il y a lieu de s’inquiéter vous ne trouvez pas ?
Sans vouloir tomber dans les analogies doctrinales ou religieuses, vous conviendrez avec moi que dans la vie il vaut parfois mieux être croyant et un pratiquant assidu, plutôt que d’être un non-croyant pratiquant à temps partiel, et un mauvais pratiquant par surcroît.
Nous avons testé une approche de gestion de l’effort marketing il y a 10 ans et cette approche s’est avérée profitable pour notre client. Il s’agit de l’impartition marketing.
Grâce à l’impartition complète de son département marketing, notre client n’avait plus à se soucier de maintenir les compétences marketing à jour. Il bénéficiait désormais d’une équipe multidisciplinaire composée d’experts. Avec les salaires qu’il économisait, il disposait d’une plus grande marge de manœuvre dans son budget marketing. En conséquence, il venait d’augmenter son investissement marketing avec l’assurance que son argent marketing serait bien dépensé.
L’impartition marketing, qu’elle soit complète ou partielle pour votre département marketing, demeure une solution rentable économiquement. Elle peut également avoir un impact important sur la croissance à long terme de votre entreprise.
Dans un prochain billet, je ferai la démonstration de la rentabilité économique de l’impartition marketing B2B et des retombées stratégiques qu’elle peut engendrer.
Voici d'autres articles qui pourraient vous interesser.
Jusqu'où doit aller le spécialiste du Marketing avec son client?
Les médias sociaux dans le B2B
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Le Marketing Stratégique B2B: Deux Paradigmes Classiques
Le MArketing Stratéquie B2B: Une priorité pour la santé des PME
La recherche marketing dans le processus de lancement de produits
Well, droves is relative but 19%, 1 in five, could be considered a drove...
What’s causing this minor exodus is something I’ve written about more than a year ago. I call it the Social Marketing Paradox.
The Gazette finally breached the subject, and a research firm finally got the stats that validate my theory. If it’s too popular and too mainstream, its death is assured.
Facebook back then:
A place where students, peers of the same age group, could call their own, a home away from parents, bosses, and other authority figures. Oh, and let’s not forget the ‘no marketers’ aspect. I miss those days…
Facebook now:
A place where you can’t write anything personal anymore because even your grandma has an account, a place where employers (present or future) watch you like a hawk, and a place where everything revolves around marketing and people trying to push something on you all the time.
Facebook is becoming another MySpace. And we all know what happened to MySpace…
Let’s look at some stats (all this is recent: 68% of teens say in the last 6 months):
19% of teens have either abandoned facebook or visit less that a year ago.
When asked why, 45% of teens said that it was boring… Now, that’s a really bad answer, but a good question that pops up because of that answer is: “Why do teens find facebook boring all of the sudden?” Sadly, that opened ended question was not probed properly during the cited research so we didn’t get the answer… But I think we can formulate a hypothesis with the stats we did get.
Of the teens that could formulate an answer, one third (30%) said either because parents are on facebook or too many other adults. 28% said they’re more interested in other sites. 21% said because their friends are no longer on facebook.
All this can be summed up by simple concept. The Cool Factor. Why are 21% of their ‘friends’ no longer on facebook, why are 28% of teens saying that other sites interest them more? Simple: because facebook is loosing the cool factor.
What’s the cool factor? Also simple: if you have to ask, it’s what you are not.
But to understand it better (without the cynicism): It’s where teens can be free, where they aren’t watched, measured, and optimised, where they can express themselves and vent their frustrations without being afraid of jeopardizing their future careers, getting expelled, or losing their current jobs, and, most importantly, where marketers aren’t bombarding them with constant demands to click ‘Like’ buttons.
Wait a minute… That’s Twitter!
Related articles you might enjoy:
Facebook Ads for B2B Marketing?
Deficient Marketing in SMBs
To what extent should a Marketing Specialist be involved with their clients?
Market Research in the product launch process
Strategic B2B Marketing: Two Classic Paradigms
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Bonjour! Hello! Welcome! Bienvenue!
Tous ceux qui œuvrent en SEO ou SEM dans des environnement bilingue comme le nôtre (au Québec) se sont sûrement déjà dit quelque chose comme: «Pourquoi n'est-on pas payé en double pour notre travail? On doit être capable d'optimiser un site Web à la fois en anglais et en français! Cela serait tellement plus facile de faire mon travail juste dans une langue!»
Cet énoncé est-il juste? En tout cas, je me pose la question.
À l'inverse, puisque nous vivons et travaillons dans un environnement bilingue, peut-être sommes-nous privilégiés? Peut-être est-ce justement parce nous vivons dans des milieux d'affaires où nos sites Web doivent être optimisés tant en français qu'en anglais que nous sommes devenus si performants en SEO et SEM? Peut-être est-ce le défi unique que nous avons à relever qui nous rend si bons?
J'aimerais obtenir votre avis sur le sujet. En tant que spécialistes en marketing Web, notre travail est-il plus difficile parce que nous vivons en milieu bilingue? Qu'en pensez-vous?
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Marketing B2B: Repenser le produit et sa distribution
Le Marketing Stratégique B2B: Deux Paradigmes Classiques
Le MArketing Stratéquie B2B: Une priorité pour la santé des PME
La recherche marketing dans le processus de lancement de produits
Je m'adresse à vous, les clients du B2B, qui occupez des fonctions de gestionnaire du marketing. Et je m'adresse à vous, les experts du marketing, qui faites de la planification stratégique, qui mesurez des résultats afin de les optimiser et de conseiller ou « coacher » vos clients.
En fait, votre rôle d'expert vous amène à faire partie de l'équipe de la fonction marketing de votre client. Vous n'agissez pas à simple titre de « fournisseur » de services mais bien à titre de partenaire. (Ce qui suppose une certaine complicité, loyauté, objectivité et transparence.) Si vous êtes un passionné de votre travail et de votre client, vous voulez que ça marche, parce que si ça marche pour le client, ça marche pour vous. On vous paie pour que ça marche! Et comme vous êtes l'expert en votre domaine, c'est aussi pour cette raison qu'on vous donne le mandat. Sinon, on n'aurait pas besoin de vous.
Jusqu'où faut-il aller pour que ça marche avec son client?
Dans le cadre de notre travail en tant qu'expert du marketing, nous sommes tenus de performer pour garder un client.
Pour ce faire, nous faisons le tour des problématiques et nous conseillons nos clients avec une approche objective, structurée mais créative et multidimensionnelle (qui résulte de nombreuses années d'expérience).
Mais voilà qu'au passage, parfois, la bonne chose à faire ne fait pas que des heureux, notre démarche ne nous conduit pas toujours sur la voie attendue par notre client. Parfois des jeux politiques, parfois des égos choqués (tout le monde prétend être expert en marketing) nous poussent dans des zones d'inconfort sur le plan professionnel mais aussi relationnel. Lorsque ces moments arrivent, on se doit de défendre le bien fondé de nos recommandations, et parfois on est vite surpris de la grosseur que prend la chose, car le facteur humain devient parfois un poids lourd dans notre travail.
Donc, ma question : Jusqu'où doit aller le spécialiste du marketing avec son client?
Dire les choses qui doivent être dites, au moment opportun en sachant très bien que la réception ne sera pas toujours positive côté client? Ou bien faire des compromis et se contenter de demi-mesures pour ne pas créer une situation, qui en toute objectivité ne devrait même pas exister?
Jusqu'où allez vous, où jusqu'où voulez-vous que votre expert aille dans le cadre de son travail de conseiller ou de « coach » ?
Chez Exo, notre position est ferme. Nous sommes passionnés, nous voulons autant, sinon parfois plus, que ça marche que notre client. Nous défendons nos points de vue, nos idées pour que notre client comprenne le pourquoi de nos recommandations.
Nous nous positionnons le mieux possible pour dissiper le doute quand à nos intentions, mais nous ne pouvons pas faire les choses à moitié car nous sommes tenus de performer et seront jugés sur les conséquences de nos choix.
Qu'en pensez-vous ?
Quelle serait votre position ?
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Le Marketing Stratégique B2B: Deux Paradigmes Classiques
Le MArketing Stratéquie B2B: Une priorité pour la santé des PME
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What's the Future of Facebook Marketing?
Got you, didn't I? But it might not be as far fetched as you might think. With technology progressing at an exponentially exponential rate, one has to wonder what the Marketing of 2020 will look like... Being a professional speculative-fiction novelist and on-line marketing consultant, this is right up my alley... I'm sure we're going to see things like this sometime in the coming years... Plus, how fun is it to think about such things?
How to Optimise your Facebook Page for Dopamine Generation
Dopamine, the chemical your brain releases to make you feel good. In the old days of the Internet, facebook users had to click a ‘Like' button to show their appreciation or support for a FB page. With the new Neuronal Interface, FB measures your dopamine receptors and automatically selects which pages you like.
Make sure your Content is Gender Optimised
Men and women don't react the same way to the same way Neuronal stimulus. Using the FB app GenderAI, you can design various layouts and virtual environments that perfectly adapt to the gender and sexual preference of your FB page's visitor.
Since the measure of appreciation of your FB page is directly proportional to your dopamine response, don't forget to add stimulating visuals, and gender optimised content.
Make sure your Virtual Environment is Engaging
Is there anything worse than arriving on someone's FB page only to find that you have nothing to do in their virtual environment? We think so. Nothing generates less dopamine than boredom. Now, we're not suggesting you dress it up like the Cirque du Soleil, that might not be appropriate for your business, but you might want to add something for the Neuronal user to do while they're visiting. Many great apps exist that can add functionality and purpose to your FB page. ProductionAI, for example, is a great app that generates a virtual environment that represents your production line. Users can see how your products are made, and can even interact and suggest processes to make your product better.
Measure, Measure, Measure
FB's new Neuronal Interface comes with a slew of measuring tools. Get familiar with them. One of our favourites is WaveAI. WaveAI allows you to monitor the endocrine system of your visitors, as well as alpha, beta, and delta brainwave responses to your content.
As we all know, the endocrine system is a system of glands, each of which secretes a type of hormone into the bloodstream to regulate the body. The endocrine system is an information signal system like the nervous system. Hormones regulate many functions of an organism, including mood, growth and development, tissue function, and metabolism.
According to eMarketer, users have an 80% chance or returning to your FB page if it creates an alpha wave response higher than 2.3 and a standard mood deviation of +-8%. Now, we know that alpha2.3 is almost impossible to achieve for most SMB's, and a endocrine system mood deviation of +-8% is lot to aim for, but it just goes to show you that brainwave response and ES monitoring are possibly one of the strongest measuring tools you can use for Neuronal Response Optimisation.
Use Though Association to your Advantage
In the old days of FB, the only way to share content was to click on a ‘share' button. Yeah, we can't believe it either! The Neuronal Interface makes sharing instant and automatic. The Neuronal Interface links your dopamine response with memory association. In other words, if you respond to something that you think one of your friends will respond to in a similar way, facebook automatically shares that insight with your FB friends, or FB page fans.
It works in the same way as "when you think of ‘Cat', what's the first word that comes to mind?" We all have generally predictable responses to these questions (Dog!), and if optimised properly, the Neuronal Interface will be able share quicker, and in a more efficient way, the content that you want others to see (and that others want to see).
Last but not least: Neuronal Privacy.
There has been much debate about open Neuronal Social Networks. Are we giving facebook too much information? Is our privacy safe? Is ‘Big Brother' now monitoring what we're thinking and how we're feeling, not just what we're doing? Will I get my brain hacked?
I'm here to tell you all to relax. Neuronal Interfacing is just that: interfacing with neurons. We bypass our organic receptors (eyes, ears, skin, nose, etc...) and feed input directly into our sensory neurons. That's it, that's all. It's no more sinister than a dream. When you dream, you see things, you smell things, you do things, but it's not real, and besides scaring you sometimes, it has no real permanent real-world physical side-effects.
Additionally, the gaming industry has been using Neuronals for years now. With over 800 million people constantly plugged into SonyAI and XboxNI, the technology has been proven safe and reliable, and ‘till this day, there is no proof that anyone's brain has ever been hacked!
So that's the post, hope you enjoyed it. What did you think? Any ideas about FB of the Future? Will it even exist? Is trying to predict the future in our exponentially exponential technological reality even possible? Let me know!
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Social Media in B2B Marketing
I'm sure that you're as annoyed as I am by those ‘people' (and I use the term loosely) who follow you, and the minute you follow them, the next day they unfollow you.
It's a cheap (and most annoying) way to raise the number of Twitter followers a person has, and its only purpose is to be able to say, "Look how cool I am! I have 12,000 Twitter followers".
A great way to get rid of these ‘experts' (and I use the term with as much sarcasm as can be conveyed literally) is to use an application called Twitter Karma.
It will display on one webpage everyone who you follow and everyone who follows you. You can then simply click a convenient ‘unfollow' button to get rid of those who pulled the ‘follow-unfollow' trick on you.
It's like spring cleaning for your Twitter account... Except you have to do it every month.
Enjoy! And remember, we're all in this together!
This is an issue that we've wanted to write about for a few years now. A stand must be made against the two dailies distributed in the Montreal Subway system, as well as those who allow this environmental destruction to occur. For those of us who take public transit in Montreal, everyday we see the men and women in bright orange jackets handing out those free dailies in each subway station (and train station). We also see those useless newspapers everywhere else: on subway benches, on the ground of subway stations, outside the subway stations, they're everywhere, polluting and invading our land like some strange species of animal not native to our environment.
Some stats:
- According to NADbank data, over a period of 5 days, 1,219,300 copies of the two dailies are being read in Montreal.
- According to greenanswers.com, one tree, on average makes 3 Sunday Times sized newspapers.
- A good estimate is that the Sunday Times is about 5 times bigger than the free Montreal Subway system dailies.
So one tree would make approx 15 of those dailies in the Metro...
- Therefore... 1,219,300 copies each 5 days
- 15 copies equals 1 tree
- There are 52 weeks in a year
- Conservatively, there are 1,210 trees per acre of forest on average
That makes 4,226,906 trees! The equivalent of 3,493 acres of forest gone each year! (And that doesn't count those dailies that are printed, but never distributed.)
Now, it's not only trees. If only it were so simple. The machinery that cuts down these trees uses fossil fuels, and it takes a lot of fossil fuel to cut down 3,493 acres of forest each year! Plus, let's add to this the energy and water used for processing and the fact that these trees are removed from the natural CO2 scrubbing loop, and well, the math to calculate the environmental effect is really getting mind boggling...
For a society like the STM that makes wall sized adds proclaiming that the Metro has been electric since ‘67, proclaiming that the STM is ‘thinking green' and ‘looking out for our future' to then, behind the scenes, support the destruction of so many acres of forest each year, well, all that sounds a lot like greenwashing to me...
Greenwashing is the practice of companies disingenuously spinning their products and policies as environmentally friendly. The term is generally used when significantly more money or time has been spent advertising being green (that is, operating with consideration for the environment), rather than spending resources on environmentally sound practices.
And make no mistake, even if the paper is being recycled, it still needs to be processed, transported, printed, and re-recyled, and all that also takes energy in droves!
So, dear population of the Island of Montreal, next time you get handed one of those dailies, think about this little post, and just say no.
- For every 15 of us that say no, one tree is saved.
- For every 3 weeks you just say no, you personally save 1 tree!
- In a year, you'll save 17 trees.
- For every 75 people that decline, 1 acre of forest is saved per year.
And that's how we can all make a big difference! Not with grandiose gestures, but with little individual acts. Once those acts are multiplied by the population performing them, then we'll end up with something grandiose!
Being, or becoming, a true green company is hard. It requires a lot of work, and it requires a lot of effort, and it requires unwavering commitment. Simply saying it, dear STM, doesn't make it so...
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